Vogue.co.uk :
MATTHEW WILLIAMSON is teaming up with Macy's to launch a new capsule collection. The 30-piece range will include evening and daywear, featuring embellished dresses, playsuits, blouses, leather jackets and printed scarves. Prices start at $50 (£31).
"The collection aims to capture the essence of the mainline brand, with a focus on effortless glamour; dynamic prints; loosely structured silhouettes, and pops of strong colour," says Williamson.
The pairing is hoped to rejuvenate the American department store and to entice a younger customer-base. Previous joint design projects have included a collaboration with Kinder Aggugini, while Karl Lagerfeld will be next in line.
"The most important thing is finding designers that best represent what the trends are of the moment," Macy's Inc. executive vice president of fashion and new business, Molly Langenstein, told WWD. "This spring, the Seventies prints and colours are strong influences, and Matthew exudes those. He is tremendous at pops of strong colour and he does dynamic prints reminiscent of the Seventies and the disco era."
The collection will launch on April 13 in 225 stores and on MACYS.COM.
Fashionetc.com :
Just days after announcing his new bridal collection, Matthew Williamson has joined forces with Macy's as the latest high-profile designer for its Impulse capsule collection series, which has already tapped Kinder Aggugini and Karl Lagerfeld.
Set to launch in Macy's stores and on macys.com April 13, Williamson's line will be a more affordable take on his signature bohemian-style, prints-heavy aesthetic, with prices ranging from $50 to $120, $300 and under for specialty items.
Encompassing dresses, tops, scarves, and leather and suede pieces, the '70s-influenced collection—fronted by model Dree Hemingway in a fetching yellow one-shoulder dress for its campaign—will also include rompers and bold animal prints.
But don't take our word for it—just ask him.
“Working with Macy’s on a capsule collection for spring has been a great project for our company," the British designer says in a press release.
"It's been really enjoyable to work with such a huge iconic U.S. retail brand and to create a collection that will be available at Macy's for a limited time only. The collection aims to capture the essence of the mainline brand, with a focus on effortless glamour, dynamic prints, loosely structured silhouettes and pops of strong color. I'm thrilled to see the final collection come to life and look forward to seeing the line on the shop floor at the launch on April 13th at Herald Square.”
“Matthew’s creations are seductive and sophisticated, yet unconventional,” adds Nicole Fischelis, Macy’s Group Vice President and Fashion Director. “He’s taken what’s best from his runway collection and infused it into his creation for Macy’s. His use of fabric manipulation and amazing color and print will take you on an adventure to an exotic location full of life, reminiscent of the '70s disco era.”
Speaking of "The Hustle," you'd better act fast if you want to get your hands on pieces from the line. At these prices, the designs won't stick around for long.
Cocoperez.com :
Matthew Williamson is coming out with a new capsule collection.
The designer is teaming up with Macy’s for his new venture, which will feature a 30-piece collection that includes dresses, blouses, scarves, leather jackets and evening wear.
Williamson reveals:
"The collection aims to capture the essence of the mainline brand, with a focus on effortless glamour; dynamic prints; loosely structured silhouettes, and pops of strong colour."
The partnership is aimed at attracting a younger crowd to the department store.
A Macy’s exec adds:
"The most important thing is finding designers that best represent what the trends are of the moment. This spring, the Seventies prints and colours are strong influences, and Matthew exudes those. He is tremendous at pops of strong colour and he does dynamic prints reminiscent of the Seventies and the disco era."
The collection will be released this April 13th with prices starting at $50
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